My husband and I used a 'Cinderella' rule to limit our kids' screen time. We don't regret it.

Tech Insider
top of a clock showing 1 minute to midnight
In the Estrada household, the internet disappeared at midnight.

Dragon Claws/Getty Images

Abercrombie & Fitch has made a huge comeback. Here's how the company made itself more than 'a jeans and T-shirt brand'

Tech Insider
Shopper walks past entrance to Abercrombie & Fitch store with photo of male model visible
An Abercrombie & Fitch store in 2008.

Amy Sancetta/AP

2 teens won $50,000 for inventing a device that can filter toxic microplastics from water

Tech Insider
Victoria Ou and Justin Huang stand on stage in blue suits holding their award
Victoria Ou (right) and Justin Huang (middle) won first place in their category and also snagged one of the top $50,000 prizes for their invention.

Society for Science/Chris Ayers

Snapchat is walking back a friend-ranking feature after reports of teen anxiety

Tech Insider
Symbolic photo: The Snapchat app is displayed on a smartphone
Snapchat's Solar System feature will now be off by default, though paid subscribers can turn it back on.

Thomas Trutschel/Photothek via Getty Images

This chart shows people who got phones earlier in life report more mental distress as adults. Isn't that sadly obvious by now?

Tech Insider
A young girl looks at a smartphone
A study found that people who got phones earlier in life report more mental distress as young adults — women especially who got phones as girls.

Godong

Is the Stanley water bottle over? A Gen Z trend forecaster thinks so.

Tech Insider : Economy
A stanley 40oz cup with straw
The Stanley 40oz straw Quencher, perhaps becoming uncool soon.

Katie Notopoulos / Business Insider

I moved from remote North Pole, Alaska, to Florida to keep my kids safe and give them a better childhood

Tech Insider
Family posing for photo on the snow
Samantha Martinez and her family

Courtesy of Samantha Martinez

Gen Zalpha doesn't really care for sex on TV — they're here for 'nomance' and on-screen friendships

Tech Insider
Sex Education first episode
Teens and young adults are over romance and sex in TV shows and movies, per a new survey.

Netflix

Teens love Starbucks for these 4 reasons

Tech Insider
A guest wears gold large earrings, a gold large chain necklace, a white cropped t-shirt with yellow large fluffy fringes long sleeves, a dark green sleeveless puffer jacket, a high waist felt midi tube skirt, an orange suede and brown leather handbag, outside Louis Vuitton, during Paris Fashion Week January 2022
A Piper Sandler analyst said that Starbucks' brand equity was "relevant social currency."

Edward Berthelot/Getty Images

10 Gen Z status symbols taking over American high schools

Tech Insider
Nike remains the most popular sneaker brand for teenagers, according to the most recent Piper Sandler survey.
Nike remains the most popular brand for teenagers, according to the most recent Piper Sandler survey.

Jakub Porzycki/NurPhoto/Getty Images

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