An M&A spree in influencer marketing is boosting the creator economy

• Influencer marketing and talent management are key drivers of M&A activity in the creator economy.
• Other parts of the creator industry have struggled to attract buyers or perform on public exchanges.
• Business Insider reviewed 15 recent deals to learn what types of influencer companies are selling.

Influencer-marketing and digital-talent firms are getting scooped up like crazy this year, even as other creator-economy companies have failed to live up to their valuations.