How to price sponsored posts as a college athlete and more NIL takeaways from an influencer-marketing presentation

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Bronny James
USC basketball player Bronny James.

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35 of the biggest failed products from the world's biggest companies

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Google co-founder Sergey Brin wearing a Google Glass augmented reality device
Google founder Sergey Brin wearing Google Glass— the company's augmented reality glasses which were halted in 2015.

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How Chicken Soup for the Soul lost its soul

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A bowl of Chicken soup overflowing into smaller bowls
"The whole point of having a brand is that it's kind of a consistent signal of something," says Americus Reed, a marketing professor at Wharton. "Why are they doing this? What's going on here?"

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6 Costco slang terms that members and employees use, and what they mean

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Customers exiting Costco warehouse
Costco employees and loyal members use slang terms to describe certain aspects of the shopping experience.

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Elon Musk's X is seeing an exodus of ad dollars — and LinkedIn is picking up some of that revenue

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LinkedIn laid off over 600 staffers on Monday.
As X becomes less attractive, LinkedIn is seeing in influx of brands competing for digital advertising space.

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Warren Buffett likes Uber's strong brand and value to customers, his deputy told a leading tech investor

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Warren Buffett
Warren Buffett.

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American Express' CEO ran his bold pandemic plan by Warren Buffett. The investor supported it - and urged him to take care of Amex's brand and customers

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warren buffett
Warren Buffett.

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Seeking nominations for the 2023 rising stars of Madison Avenue

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Rising stars of Madison Avenue 2022 4x3
The 2022 Rising Stars of Madison Avenue

Grow; Hill Holliday; TBWA Media Arts Lab; Barbarian; Rachel Mendelson/Insider

5 Chinese brands that have crept into your life and are flipping the narrative on Chinese-made goods

Tech Insider : Economy
People walk by installations advertising Vivo X Fold 2 foldable smartphone and X Flip foldable smartphone at The Bund on April 11, 2023 in Shanghai, China.
Tech installations in Shanghai.

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Why the retail industry has its eye on Gen Z

Tech Insider

Gen Z's spending power is growing, and the retail industry is taking note. The cohort is staying up to date with fashion trends through TikTok, thrift stores, and dupes.

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