Amazon's average customer is a white Gen X woman who spent $2,662 there last year

Tech Insider
Online purchases from the retail companies, Amazon and IKEA
Amazon shoppers order something one to two times per week.

SOPA Images/Getty Images

Meet Shein's typical shopper: The fast-fashion retailer attracts older and more environmentally conscious consumers than you might think

Tech Insider
Chiara Verzella and Giulia Izzo pose in Shein clothes in front of a branded step and repeat.
Influencers Chiara Verzella and Giulia Izzo attend a Shein fashion show in Ibiza, Spain. Shein is valued at $66 billion, and it generated $23 billion in revenue last year.

Xavi Torrent/Getty

Subscribe to shopper-demographics