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Amazon's average customer is a white Gen X woman who spent $2,662 there last year

Sun, 03/03/2024 - 09:17

Online purchases from the retail companies, Amazon and IKEA — Amazon shoppers order something one to two times per week.
SOPA Images/Getty Images

Retail, Tech, amazon, shopper-demographics, Customers, Numerator

Lowe's average customer is a white baby boomer who spent $809 there last year

Wed, 02/28/2024 - 06:00

lowe's — Lowe's shoppers tends to skew more rural than their more urban counterparts at Home Depot.
AP Photo/LM Otero

Retail, typical-shopper, customer-data, Numerator, lowe-s, Lowes

Costco's average customer shops there at least twice per month and spends around $100 on each visit

Tue, 02/27/2024 - 11:03

A line outside Costco in New York City. — A line outside Costco in New York City.
Talia Lakritz/Business Insider

Retail, Costco, typical-shopper, Numerator

Walmart's average customer is a suburban baby boomer who spent $3,578 there last year

Fri, 02/23/2024 - 11:42

walmart shopper — Walmart's typical shopper in the US is a white woman between 60 and 78 years old, who is married and living in the suburbs, Numerator found.
REUTERS/ Kevork Djansezian

Retail, walmart, typical-shopper, customer-data, Numerator

Home Depot's average customer is a white baby boomer who spent $856 there last year

Wed, 02/21/2024 - 18:41

Home Depot — Numerator found that Home Depot's typical shopper is a white woman over 60 years old who owns her home in the suburbs.
LM Otero/AP Images

Retail, home-depot, typical-shopper, customer-data, Numerator

Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

Thu, 05/04/2023 - 14:36

Tech Insider : Sports

Nike customer outside California store — The average Nike customer spends $87.88 per visit to a company operated store.
Justin Sullivan/Getty Images

Retail, News, Sports, Nike, Numerator, start.io, Shopping

Wealthy millennials love Target, while Gen Z can't get enough of Trader Joe's. Here's who is shopping the most at 11 major stores.

Wed, 04/19/2023 - 13:02

A shopper at a Washington, DC, Whole Foods — A shopper at a Washington, DC, Whole Foods
The Washington Post / Getty Images

Retail, News, Retail Shoppers, shopper demographics, Target, walmart, Costco

Meet the typical Trader Joe's shopper: a younger, married, college-educated person earning over $80,000

Wed, 04/05/2023 - 17:22

Trader Joes outside — Michael Nagle/Getty

Retail, News, Trader Joe's, shopper demographics, Numerator

Meet the typical Walgreens shopper, a white college-educated suburban baby boomer earning $80,000

Mon, 04/03/2023 - 14:23

walgreens — Nick Ut/AP Images

Retail, News, Walgreens, shopper demographics, Numerator

Meet the typical Dollar General customer: An older rural worker with a high school education and an income of less than $40,000

Thu, 03/16/2023 - 11:39

Dollar General — AP Photo

Retail, News, Dollar General, shopper demographics, Numerator, capital-one-block

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