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Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Sat, 10/12/2024 - 06:09

Kim Kardashian during a photoshoot for Skims — Kim Kardashian during a photoshoot for Skims.
MEGA/Getty Images

Retail, SKIMS, kim-kardashian, Nike, Retail, IPO, Sportswear

Kim Kardashian's $4 billion Skims empire is selling body-hugging boxers and briefs to men

Mon, 10/23/2023 - 12:01

Skims menswear collection — Brazilian footballer Neymar Jr. models Skims' new menswear collection.
Courtesy of Skims

Retail, News, trending-uk, kim-kardashian, SKIMS, Shapewear

The history of Skims: Kim Kardashian's wildly popular $4 billion shapewear line

Fri, 07/21/2023 - 09:57

Kim Kardashian at a Skims event. — Kim Kardashian said she might be more "covered-up" in Skims campaigns as she gets older.
Kevin Mazur/Getty Images

Retail, Startups, Features, Kim Kardashian, SKIMS, SKIMS Solutionwear, Shapewear

Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing

Tue, 01/24/2023 - 17:57

Kim Kardashian — Kim Kardashian's Skims campaign includes two stars from "The White Lotus."
Jordan Strauss/Associated Press

Small Business, Entrepreneurship, Retail, SKIMS, Kim Kardashian, Shapewear, Clothing line

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