Kim Kardashian's $4 billion Skims empire is selling body-hugging boxers and briefs to men

Tech Insider
Skims menswear collection
Brazilian footballer Neymar Jr. models Skims' new menswear collection.

Courtesy of Skims

The history of Skims: Kim Kardashian's wildly popular $4 billion shapewear line

Tech Insider
Kim Kardashian at a Skims event.
Kim Kardashian said she might be more "covered-up" in Skims campaigns as she gets older.

Kevin Mazur/Getty Images

Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing

Tech Insider
Kim Kardashian
Kim Kardashian's Skims campaign includes two stars from "The White Lotus."

Jordan Strauss/Associated Press

Subscribe to Shapewear