Skims wants to be the new Nike. Brand experts say that's a pipe dream.

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Kim Kardashian during a photoshoot for Skims
Kim Kardashian during a photoshoot for Skims.

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Reddit and Kim Kardashian's SKIMS are among the companies in talks to launch IPOs in 2024, report says

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A phone displaying the Reddit logo (left) and Kim Kardashian in front of Skims display (right).
Reddit and Kim Kardashian's Skims are among the brands in talks to go public in 2024.

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Meet Emma and Jens Grede, the team behind Kim Kardashian's Skims and Kylie Jenner's new clothing line, Khy

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Kim Kardashian, Jens Grede, and Emma Grede pose with awards
Kim Kardashian, Jens Grede, and Emma Grede pose with the Amazon Innovation Award during the 2022 CFDA Fashion Awards.

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Kim Kardashian's $4 billion Skims empire is selling body-hugging boxers and briefs to men

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Skims menswear collection
Brazilian footballer Neymar Jr. models Skims' new menswear collection.

Courtesy of Skims

Victoria's Secret is getting slammed by Skims fans online. They're accusing the brand of ripping off Kim Kardashian's campaign.

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composiite image of supermodels posing for Victoria's Secret
Gisele Bündchen, Paloma Elsesser, and Naomi Campbell modeled for a new Victoria's Secret campaign.

Courtesy Victoria's Secret

The history of Skims: Kim Kardashian's wildly popular $4 billion shapewear line

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Kim Kardashian at a Skims event.
Kim Kardashian said she might be more "covered-up" in Skims campaigns as she gets older.

Kevin Mazur/Getty Images

Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing

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Kim Kardashian
Kim Kardashian's Skims campaign includes two stars from "The White Lotus."

Jordan Strauss/Associated Press

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