Marketing for Small Business

3 steps small-business owners can take to build successful (and affordable) influencer collaborations

Tue, 08/08/2023 - 18:27

Tech Insider

Influencer Collaboration — Westend61/Getty Images

Small Business, Influencer Marketing, marketing, Marketing for Small Business, BI-freelancer, Edit Series, Careers

Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck.

Tue, 08/08/2023 - 18:05

Tech Insider

Carrie Sporer, the cofounder of Swair, has found paid ads to be effective for her business.
Courtesy of Carrie Sporer

Small Business, marketing, Advertising, Marketing for Small Business, Billboards, Edit Series, SMB

Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

Wed, 07/26/2023 - 09:20

Tech Insider

A woman at a desk with various marketing icons surrounding her — Verónica Grech for Insider

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets.

marketing, Strategy, Advertising, Small Business, Edit Series, Marketing for Small Business, Rebecca Zisser

6 steps to building a successful small business, from brand identity to customer loyalty

Wed, 04/26/2023 - 13:03

Tech Insider

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es-mailchimp-msbve, Edit Series, Insider Events, Insider Events recap, Marketing for Small Business, marketing, Customer Loyalty

A small, specialty water brand created a customer loyalty program to thank consumers, and it led to a 90% repurchase rate

Fri, 04/14/2023 - 14:46

Tech Insider

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Small Business, Marketing for Small Business, marketing, sp-freelance, BI-freelancer, Edit Series, mailchimp

Customers saved a New York bar after it nearly shut down over rising rents. Its owner learned community is key to building a successful small business.

Thu, 04/13/2023 - 10:53

Tech Insider

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Small Business, Marketing for Small Business, marketing, values, sp-freelance, BI-freelancer, Edit Series

How small businesses are using marketing techniques to demonstrate their values through social causes

Tue, 04/11/2023 - 15:48

Tech Insider

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Small Business, Marketing for Small Business, marketing, values, sp-freelance, BI-freelancer, Edit Series

4 reasons small businesses shouldn't skip out on advertising in local media

Fri, 04/07/2023 - 15:22

Tech Insider

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Small Business, Marketing for Small Business, marketing, local marketing, Advertising, sp-freelance, BI-freelancer

4 small business owners say a low-cost advertising strategy called 'comarketing' has helped them save time and money, and build more authentic campaigns

Tue, 03/21/2023 - 17:04

Tech Insider

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Small Business, Marketing for Small Business, marketing, Social Media, sp-freelance, BI-freelancer, Edit Series

Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

Tue, 03/21/2023 - 13:09

Tech Insider

Small-business owners have a tall mountain to climb. Not only are they pouring a colossal amount of energy into running a business and weathering market changes, but they also need to know where and how to reach new audiences. In this frenzied digital age, business owners are inundated with choices about platforms, engagement metrics, ad spend, conversion rates, and more. This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.