Matt Chinworth for Insider
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Verónica Grech for Insider
Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets.
Christian Northeast for Insider
The rise of a $2 billion industry, from Hunter S. Thompson to Playgirl centerfolds
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iStock; Rebecca Zisser/Insider
iStock; Rebecca Zisser/Insider
Small-business owners have a tall mountain to climb. Not only are they pouring a colossal amount of energy into running a business and weathering market changes, but they also need to know where and how to reach new audiences. In this frenzied digital age, business owners are inundated with choices about platforms, engagement metrics, ad spend, conversion rates, and more. This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.
iStock; Rebecca Zisser/Insider