I'm an American who visited Iceland's only Costco location. I was shocked by how similar it was to US stores.

Tech Insider : Travel, Business, Technology
Insider correspondent Talia Lakritz outside Costco in Iceland.
I visited Costco in Garðabær, Iceland, about 6 miles south of Reykjavík.

Talia Lakritz/Business Insider

How Chip and Joanna Gaines turned a tiny shop and real-estate company into a Magnolia empire

Tech Insider : Business
Photo of Chip and Joanna Gaines surrounded by images of how they made their net worth 4x3
Chip and Joanna Gaines turned their real-estate business into a lifestyle empire.

Cindy Ord/Getty Images; Magnolia; Target; Rachel Mendelson/Business Insider

34 men who are worthy runners-up for Jonathan Bailey's Sexiest Man Alive title

Tech Insider : Business, Crypto, Sports
jonathan bailey at the met gala
Jonathan Bailey is our new Sexiest Man Alive.

Aliah Anderson/Getty Images

All 37 men who have been named People's Sexiest Man Alive

Tech Insider : Business
Mel Gibson Jonathan Bailey sexiest man alive split thumb
Mel Gibson in 1985 and Jonathan Bailey in 2025.

Ron Galella Collection via Getty Images; Jeff Spicer/Getty Images

The most famous local sandwich from every state

Tech Insider : Travel, Business, Style
philly cheesesteak sandwich
Each state has its own signature sandwich, from grilled cheese to a burger known as the Jucy Lucy.

LauriPatterson/Getty Images

The most iconic horror-movie villains of all time

Tech Insider : Business
pennywise
A Comic Con attendee dressed as Pennywise.

Jeff Gritchen/MediaNews Group/Orange County Register /Getty Images

Vintage photos show how Halloween has been celebrated over the last century

Tech Insider : Business, Style
The Magic Castle in Hollywood, California, in 1978.
The Magic Castle in Hollywood, California, in 1978.

Reed Saxon/AP

I spent 11 hours with 3 strangers in a shared cabin on a sleeper train in Europe. 6 surprises made me regret it.

Tech Insider : Travel, Travel, Business
A composite image of the author in front of a blue train and inside a train cabin with red bunks
Business Insider's reporter tried out a sleeper cabin on a train in Europe traveling from Vienna to Venice, Italy.

Joey Hadden/Business Insider

Trump is adding a ballroom to the East Wing. Photos from the 1950s show the last major White House renovation.

Tech Insider : Politics, Business
White House demolition 1950
The White House during the Truman renovation in 1950.

The U.S. National Archives

I've been a chef for years. Everyone should try my recipe for 3-ingredient butternut-squash soup.

Tech Insider : Business
Composite of Quartered squash on a blue cutting board; Butternut-squash soup in a bowl with a squash-seed garnish
As a chef, I've developed a great recipe for butternut-squash soup using a blender, stovetop, and microwave.

Alissa Fitzgerald

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