What Allbirds needs to do to make its Hail Mary AI pivot succeed

Tech Insider : Business, Politics, Sports
Allbirds is trying to pull itself out of a financial tailspin by pivoting to AI.
Allbirds is trying to pull itself out of a financial tailspin by pivoting to AI.

Smith Collection/Gado/Getty Images

These Allbirds AI jokes are as fire as the company's stock price

Tech Insider : Business, Economy
In this photo illustration, the logo of footwear company Allbirds Inc. is displayed on a smartphone in front of abstract background on computer screen.
Allbirds is an AI company now, and the rebranding is getting memed.

Illustration by Timon Schneider/SOPA Images/LightRocket via Getty Images

Allbirds is ditching years of clean and green street cred

Tech Insider : Business, Environment
Allbirds store
Allbirds started as a sustainable footwear brand. Now it's pivoting to AI and plans to shift its focus away from the environment.

Bloomberg/Getty Images

More than 2,000 stores are set to close across the US in 2026. Here's the list.

Tech Insider : Business
Apple store
Apple is expected to close three stores in June.

Cheng Xin/Getty Images

The rise and fall of Allbirds: The sneaker company, once valued at $4 billion, just sold for $39 million

Tech Insider : Business, Environment, Style
A neon Allbirds sign on the side of a grey building.
Allbirds on Thursday announced a disappointing earnings report.

Spencer Platt/Getty Images

The cofounder of Allbirds has some advice for startups looking to IPO: make money ahead of going public

Tech Insider
Allbirds cofounder Tim Brown poses for a photo in his native New Zealand.
Allbirds cofounder Tim Brown poses for a photo in his native New Zealand.

Allbirds

The marketing failure that's going to kill us all

Tech Insider : Economy
Amid the rising tide of the ocean's waves are floating ephemera of environmental marketing: A large orange billboard that says
Campaigns to help the environment aren't working. We need better messaging.

Arantza Pena Popo/Insider

TikTok is looking more and more like a record label. It’s annoyed many in the music industry.

Tech Insider

Eid Mubarak, everyone. I'm Diamond Naga Siu, and I'm in the market for a new pair of running shoes.

I'm not a competent runner. But now that the rain has finally stopped, I want to explore San Diego by foot. And walking is just too slow.

Allbirds is out to prove it's more than those fuzzy wool sneakers

Tech Insider
Allbirds Chief Brand Officer Kate Ridley is among the Nike and Adidas veterans in the company's new Portland footwear office.
Kate Ridley, Allbirds' chief brand officer, is among the Nike and Adidas veterans in the company's new Portland footwear office.

Courtesy Allbirds

Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

Tech Insider
John Donahoe
Nike CEO John Donahoe touted the company's direct-to-consumer efforts ahead of its earnings call.

Nadine Rupp/Stringer/Getty Images

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