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MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.

Fri, 10/04/2024 - 11:24

MrBeast, the world's most popular YouTuber, smiles for the camera. — MrBeast is the world's most popular YouTuber.
Icon Sportswire/Getty Images

culture, Media, MrBeast, YouTubers, Influencers, youtube, amazon

A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas

Tue, 09/03/2024 - 10:01

Spotter's new studio feature uses AI to generate video ideas for YouTubers. — Spotter's new studio feature uses AI to generate video ideas for YouTubers.
Spotter.

Media, Advertising, Tech, spotter, creator-economy, YouTubers, Influencers

MrBeast is in a tough spot. But PR experts say an aggressive 'super lawyer' isn't the fix he needs.

Thu, 08/29/2024 - 09:07

MrBeast and his team at a Feastables event — Jimmy "MrBeast" Donaldson has hired a lawyer to fight back against public critics.
Don Arnold/Getty Images

culture, Media, MrBeast, Influencers, YouTubers, jimmy-donaldson, reputation-management

New Shopify data shows how just important influencers and social media are to merchants

Fri, 08/23/2024 - 14:56

Smiling female influencer presenting foundation while filming make-up tutorial at home workshop - stock photo — Shopify conducted an online survey among 13,337 participants studying recent marketing strategies.
Westend61/Getty Images

Media, Advertising, Tech, Creators, youtube, tiktok, YouTubers

Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them

Fri, 08/23/2024 - 08:36

Brooke Schofield and Tana Mongeau arrive to the 2024 People's Choice Awards — Brooke Schofield (left) has been notably absent from her podcast with Tana Mongeau (right) since some of her old tweets resurfaced.
Todd Williamson/NBC

culture, Media, Influencers, cancel-culture, accountability, Creators, YouTubers

Beauty YouTube creators turned TikTok into QVC

Thu, 08/22/2024 - 05:19

Tati Westbrook and Jeffree Star on top of a Tiktok themed background. — Jason Koerner/Getty Images; Rodin Eckenroth/FilmMagic; Chelsea Jia Feng/BI

Media, Entertainment, Influencers, YouTubers, tiktok, tiktok-shop, Livestream

Logan Paul's Prime Hydration has been hit with a string of lawsuits. Here are the details and what's next.

Fri, 08/16/2024 - 08:53

Logan Paul and images of Prime Hydration — WWE/Getty Images; Joseph Okpako/WireImage; Rebecca Zisser/BI

Media, Advertising, Tech, Law, Creators, Retail, YouTuber

The internet's love affair with YouTube's biggest star is showing cracks

Tue, 08/06/2024 - 11:40

The MrBeast Feastables launch at Sydney Opera House — Jimmy Donaldson, known as MrBeast, has recently faced backlash.
Don Arnold/Getty Images

Media, Advertising, Tech, BI Prime, limited-synd, Creators, creator-economy

One of MrBeast's oldest friends quit his operation in a scandal. It could hurt him too.

Thu, 07/25/2024 - 06:43

MrBeast and Ava Tyson — MrBeast's friend Ava Tyson (right) has been accused of messaging a minor when she was 20.
Kevin Mazur/Getty Images

culture, Media, MrBeast, jimmy-donaldson, YouTubers, Influencers, Minors

Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time.

Fri, 07/05/2024 - 11:13

Mommy vlogger with a toddler on her lap in front of a camera — Parenting influencers in Illinois now have to set aside 15% of their earnings for their kids (stock image.)
Lacheev/Getty Images

culture, Parenting, Influencers, momfluencers, family-vloggers, YouTubers, Children

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