New Shopify data shows how just important influencers and social media are to merchants

• Influencers continue to be an important marketing vertical for retailers.
• A new Shopify survey looked at recent marketing strategies among retailers who use the platform.
• Seventy-three percent of merchants said social-media engagement was a top strategy for customer relationships.

Brands are increasingly relying on influencers and social media to boost sales.

Shopify recently conducted a survey among merchants on current business challenges, priorities, and opportunities. The study, which was conducted between May 29 and June 12, surveyed over 13,000 standard merchants from the US and other markets, ranging from the UK to Japan.