Jason Koerner/Getty Images; Rodin Eckenroth/FilmMagic; Chelsea Jia Feng/BI
- Jeffree Star, Tati Westbrook, and other influencers once ruled the beauty side of YouTube.
- Now, they're taking over TikTok with lengthy livestreams focused on selling products.
- Some fans find these virtual events cringey, but streaming can largely benefit creators and brands.
A livestream hosted by Jeffree Star filled my iPhone screen during a late-night TikTok doomscroll in June.