Marina Mogilko
- Social-media influencers use media kits to pitch themselves to brands.
- These documents often provide metrics, and some kits also include pay rates.
- We spoke with a dozen creators who shared the exact media kits they use.
Many social-media creators rely on brand deals as their main source of income.
Influencers can offer advertisers a range of content types — like in-feed posts on Instagram, a 30-second TikTok, or a mention on YouTube.
Brands are hiring creators with nano (fewer than 10,000 followers) to mega audiences across a wide range of categories.
To land these deals, some influencers will use a media kit to showcase their value to a company.
Many media kits include: