Joshua Mayo
  • YouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos.
  • YouTube income per 1,000 views was between $1.61 and $29.30 for long-form videos, creators said.
  • Shorts made much less money, with creators earning $0.04 to $0.06 per 1,000 views.

How much a YouTube creator earns for 1,000 views can change based on a variety of factors, from the type of content they make to whether they do short-form or long-form video.

Insider has spoken with dozens of creators to understand their YouTube income per 1,000 views, otherwise known as their RPM rate (revenue per mille). 

Eight YouTubers who make long-form videos shared their YouTube income per 1,000 views, which ranged from $1.61 to $29.30.