How Bianca Ingrosso, part of a family dubbed the 'Kardashians of Sweden,' built a $50 million beauty brand that's expanding to the US and UK

Wed, 12/13/2023 - 09:03

Bianca Ingrosso, cofounder of CAIA Cosmetics — Bianca Ingrosso is a Swedish influencer and cofounder of CAIA Cosmetics.
CAIA Cosmetics

Bianca Ingrosso is a Swedish influencer from a family known as the "Kardashians of Sweden."
In 2018, Ingrosso cofounded beauty brand Caia Cosmetics, and is now bringing it to the UK and US.
Ingrosso said Caia is "so much bigger" than her and can succeed in the crowded beauty space.

In Sweden, influencer Bianca Ingrosso is a fixture. Known as one of the "Kardashians of Sweden," she has over a million followers on Instagram, and is a singer, presenter, and reality-TV star.