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- On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous.
- Sponsorships with brands are how many influencers make an income on social media.
- Dozens of influencers have explained to Insider their strategies for getting sponsored.
On Instagram, more than 21 million posts have the hashtag #ad. Over 5 million have #sponsored.
Sponsored posts are how many influencers make a living. Some make six figures or more from them.