New Yorkers defaced subway ads for Friend's AI wearable. Then Heineken joined the fray with a cheeky billboard.

Tech Insider : Business, Technology
The Heineken ad spoofing Friend is pictured in New York City.
Heineken recently launched an ad campaign referencing the Friend's AI wearable ads.

Heineken

The Gap Katseye ad is a masterclass in sticking to what works

Tech Insider : Business, Style
girl group KATSEYE in their gap clothing
KATSEYE's ad for Gap demin was a viral hit.

Gap

An Advertising Tail

Tech Insider : Business
An Advertising Tail function checkWidth() { var screenWidth = window.innerWidth; var isMobile = /Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent); if (!isMobile && screenWidth < 800) { location.reload(); } } window.addEventListener("resize", checkWidth);

Brands are so scared of culture wars and controversy that it's ripping apart the media business

Tech Insider : Politics
Donald Trump and Taylor Swift with a circle-backslash symbol over them

Getty Images; iStock; Natalie Ammari/BI

I'm delighted by this car dealership's parody of 'The Office'

Tech Insider
A man and a woman sitting in a car.
Ben Bushen and Grace Kerber filmed a TikTok for the Chevrolet dealership where they work.

Mohawk Auto Group

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

Tech Insider
Mathieu Roche, CEO of ID5
Mathieu Roche, CEO of ID5.

ID5

The Apple 'crush' ad for the new iPad wasn't bad, actually

Tech Insider
a squishy ball being crushed for an Apple ad
A stress ball gets crushed by a hydraulic press in Apple's latest ad. Yes, it was shocking to some, but the backlash was extreme.

Apple

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30

Tech Insider
Raja Rajamannar, cheif marketing officer, Mastercard
Raja Rajamannar, chief marketing officer, Mastercard.

Mastercard

As CEO, Neal Mohan brought the NFL to YouTube. Now his sights are set on AI.

Tech Insider
Neal Mohan on a dark blue background with lines
Neal Mohan, the CEO of YouTube.

Katie Thompson/YouTube; BI

Elon Musk goes off on Disney CEO Bob Iger, says he should be 'fired immediately'

Tech Insider
A split image showing Elon Musk (left) and Disney CEO Bob Iger
Elon Musk is targeting Disney CEO Bob Iger now.

Michael M. Santiago/Getty Images; Slaven Vlasic/Getty Images for The New York Times

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