Leaked deck shows Elon Musk's X is promoting Grok's brand-safety scores after sexualized images backlash

Tech Insider : Business
Elon Musk is in a black suit jacket and a black graphic t-shirt on stage. He is looking to the top left corner of the image.
Elon Musk has been confrontational with advertisers since taking over X.

Marc Piasecki/Getty Images

A conservative crackdown on advertisers has forced a 'brand safety' reset

Tech Insider : Politics, Business, Climate Crisis
A businessman cutting barbed wire off a laptop
 

Getty Images; Tyler Le/BI

Brands are so scared of culture wars and controversy that it's ripping apart the media business

Tech Insider : Politics
Donald Trump and Taylor Swift with a circle-backslash symbol over them

Getty Images; iStock; Natalie Ammari/BI

Brands aren't hurt by advertising on hard news, a new report finds

Tech Insider
Pro-Palestinian supporters march in Chicago, holding signs saying
The report found that ads appearing next to so-called hard-news stories didn't reflect negatively on brands.

Eric Cox / Reuters

Subscribe to brand-safety