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Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

Tue, 06/25/2024 - 10:15

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CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

Tue, 06/25/2024 - 09:18

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The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

Tue, 06/25/2024 - 08:32

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Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

Tue, 06/25/2024 - 07:57

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Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Tue, 06/25/2024 - 07:44

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Gen Z's most trusted source for news: online comment sections

Tue, 06/25/2024 - 05:27

Tech Insider

Tech, Media, Discourse, Advertising, abanti-chowdhury, bi-illustration, Discourse

Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans

Mon, 06/24/2024 - 19:42

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"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.

Mon, 06/24/2024 - 19:24

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ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer

Mon, 06/24/2024 - 18:55

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CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role

Mon, 06/24/2024 - 18:48

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