Where are the Apple Vision Pro's killer apps?

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People experience a demo of the Apple Vision Pro headset at the Fifth Avenue Apple store on February 02, 2024 in New York City
People seem to come away impressed after they demo the Apple Vision Pro, but where's the killer app?

Michael M Santiago/GettyImages

Apple is now worth $540 billion less than Microsoft — a Tesla-sized gap

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Composite image of Microsoft CEO Satya Nadella, left, and Apple CEO Tim Cook
Microsoft CEO Satya Nadella and Apple CEO Tim Cook.

Stephen Brashear/Getty Images, AP

Zuck roasts the Apple headset again

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Facebook CEO Mark Zuckerberg stands on stage in front of a screen displaying the Oculus Quest headset.
Facebook CEO Mark Zuckerberg introduced the new Oculus Quest at the Facebook F8 Conference at McEnery Convention Center in San Jose, California.

AMY OSBORNE via Getty Images

Here's what it looks like when you hit the vape in an Apple Vision Pro

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digital avatar of a man's face with white blur around mouth
I FaceTimed with a friend who was hitting his vape. (That's me in the corner; that's him big.)

Katie Notopoulos / Business Insider

Welcome to a new age of AI hardware. These are 5 AI-powered devices announced since OpenAI launched ChatGPT.

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prophetic's halo, humane's ai pin, meta's ray bans
Prophetic's Halo (L), Humane's AI pin, and Meta's Ray-Ban smart glasses are some of the AI devices that have been unveiled since ChatGPT came out.

Prophetic; Humane; BI's Jordan Hart

Some Apple Vision Pro users are returning the headset because they don't know how to set it up, analyst says

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A customer tries on the Apple Vision Pro headset during the product launch at the Apple Store in New York City on February 2, 2024.
A customer trying on the Apple Vision Pro.

ANGELA WEISS/AFP via Getty Images

A tech worker wore Apple's 'creepy' Vision Pro headset during his wedding photos — much to his wife's dismay

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Vision Pro by Apple displayed at an Apple Store.
A tech worker went viral after wearing Apple's Vision Pro headset in his wedding photos.

Michael M. Santiago/Getty Images

Apple fans in China can't buy the Vision Pro yet, so they're lining up to rent it by the hour or day

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Man tries on Apple Vision Pro at an Apple Store
People in China are lining up to rent the Apple Vision Pro for as low as $13 an hour, according to the South China Morning Post.

Anadolu/Getty Images

What's wrong with the Apple Vision Pro

Tech Insider : Technology

We demo the new $3,500 Apple Vision Pro. Here's why these tech goggles could be the future of computing — but may not be worth the price.

San Diego police tell Vision Pro users to 'cross streets the old-fashioned way' — without a headset on

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Blonde woman wearing Apple Vision Pro during London Fashion Week February 2024.
San Diego police remind Apple Vision Pro users about the importance of pedestrian safety.

Christian Vierig/Getty

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