I compared Sol de Janeiro's $48 Brazilian Bum Bum Cream to the Costco dupe. The latter is ⅓ of the price, and I prefer it.

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sol de janeiro's bum bum cream and a 2-pack of cotsco's bum bum cream dupe
Sol de Janeiro is known for its Brazilian Bum Bum Cream, but there are supposedly cheaper dupes.

Meredith Schneider

How Glossier's perfume saved it from the millennial dustbin

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Glossier You
"You" perfume, Glossier's viral hit with Gen Z, has saved it from the dustbin of once-hot millennial-focused products.

Glossier

I work at Sephora. These are the 5 products I swear by to keep my makeup looking perfect all summer long.

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A hand with pink nails holds a large pink aerosol can of setting spray with red One Size logo on it in front of One Size display at Sephora
I grabbed products at Sephora that will last through the summertime heat.

Jimena Venegas

His wife had a common skin condition and tried expensive creams for over 20 years. She became 'patient zero' for his personalized skincare company — and had clear skin in a month.

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Photo collage featuring Musely's founder Jack Jia, surrounded by some of their products for personalized treatments for acne, rosacea, dark spots, and other skin conditions
Personalized skincare brands like Musely are using telehealth to offer consumers prescription products without a trip to the doctor's office.

Musely; Alyssa Powell/BI

Bethenny Frankel says she's tried about 1,000 beauty products. Here are 6 of her favorites.

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Bethenny Frankel

Variety/Getty Images

Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

Tech Insider : Economy
Gen Alpha skincare
Gen Alpha is driving a sales boom in skincare. But why are they buying antiaging products? (stock image)

Mariya Borisova/Getty Images

I've been a makeup artist for 7 years. Here are 9 products I get from Sephora for under $25.

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A hand holds a glass tube with concealer in it and a metal cap in front of a white wall
I get plenty of great products at Sephora for under $25.

Morewa Osawaru

A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.

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Golloria George in a TikTok video about Youthforia's 600 shade foundation.
Content creator Golloria George criticized Youthforia's darkest foundation shade.

Golloria George

I worked at Sephora for 11 years. Here are my favorite products under $20 at the retailer.

Tech Insider
A hand holds a $20 bill in front of a Sephora store inside of a mall
Customers can pick up a great product at Sephora for $20 or less.

Nora Candreva

Selena Gomez's makeup brand is worth $2 billion — but she has no plans to sell

Tech Insider
Selena Gomez attends a Rare Beauty event in Beverly Hills, California.
Selena Gomez attends a Rare Beauty event in Beverly Hills, California.

Stefanie Keenan/Getty Images

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