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branded-entertainment

The new Hollywood: working for YouTubers, starring in mini-dramas, and building side hustles

Mon, 05/26/2025 - 05:02
Tech Insider : Business, Economy, Style
Life after Hollywood
Hollywood pros are finding work in adjacent creative fields post Peak TV.

Marisa Levy, Isaac Diaz, and Brennan Iketani

Media, Advertising, Careers, Hollywood, creator-economy, branded-entertainment, peak-tv

The fictional Kool-Aid movie in Apple's new satire isn't that far from reality

Tue, 04/15/2025 - 10:20
Tech Insider : Business
Seth Rogen stars in Apple TV+'s
Seth Rogen plays an embattled film exec in Apple TV+'s "The Studio."

Apple TV+

Media, Advertising, kraft-heinz, apple-tv-plus, branded-entertainment, Hollywood, kool-aid

Walmart is betting this holiday movie can get you to spend more

Wed, 11/27/2024 - 09:58
Tech Insider : Business, Environment, Sports
Promo for
Walmart sponsored "Jingle Bell Love," a Roku Original movie.

Roku via Walmart

Media, Advertising, Retail, walmart, roku, branded-entertainment, Hollywood

Amazon's newest branded entertainment show wants to tie its boxes to 'spreading joy'

Mon, 10/21/2024 - 11:36
Tech Insider
A clapper board with an Amazon logo on it

seksan Mongkhonkhamsao/Getty, Tyler Le/BI

Media, Advertising, Tech, limited-synd, amazon, amazon-prime-video, branded-entertainment

Laugh if you want but Chick-fil-A's plan to make TV shows is serious business for Hollywood

Thu, 08/22/2024 - 08:52
Tech Insider
Chick-fil-A short film
An earlier short film by Chick-fil-A.

Chick-fil-A screenshot

Media, Advertising, branded-entertainment, Chick-fil-A, Hollywood, streaming-wars, tv-shows
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