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cmo-2023-lp

Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Tue, 06/25/2024 - 07:44

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Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans

Mon, 06/24/2024 - 19:42

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"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.

Mon, 06/24/2024 - 19:24

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ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer

Mon, 06/24/2024 - 18:55

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CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role

Mon, 06/24/2024 - 18:48

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"Don't run too fast" – the best advice Delta CMO Alicia Tillman received

Mon, 06/24/2024 - 18:16

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Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

Mon, 06/24/2024 - 17:47

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How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

Mon, 06/24/2024 - 17:37

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Why "deployment of AI is top of mind for everybody," according to IBM's Jonathan Adashek

Mon, 06/24/2024 - 17:22

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Have the patience to slow down first before moving faster later – the best advice Lego's Julia Goldin received when she became CMO

Mon, 06/24/2024 - 17:08

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