US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood

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"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic

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Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"

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CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

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Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

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Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express

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Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

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CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

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The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

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Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

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