Just Fix It: Nike's stock is down 70% — but there's hope for a comeback

Tech Insider : Sports, Business, Economy
Photo collage featuring a Nike running shoe

Edward Berthelot/Getty Images; Tyler Le/BI

The thing about corporate turnarounds is that they take a minute and then some. In the case of Nike, it's and then some … and then some more. Hopefully.

5 big changes Nike CEO Elliott Hill is making to turn around the struggling sportswear giant

Tech Insider : Business, Sports, Technology
Nike CEO Elliott Hill
Elliott Hill became Nike's CEO in October 2024.

Tom Hauck/Getty Images

I went to Nike's 6-floor innovation store in New York City, and it gives clues about the future of the sportswear giant

Tech Insider : Business, Sports, Style
Author posing in front of a Nike ad
Nike's New York City flagship store, House of Innovation, spans six floors.

Jordan Hart/Business Insider

Nike CEO Elliott Hill's first year: Wall Street grades his comeback plan a B.

Tech Insider : Business, Sports, Style
Nike CEO Elliott Hill
Elliott Hill rejoined Nike as the CEO in October 2024.

Nike

I visited 5 stores that sell Nike to see how it's overhauling its retail strategy — and find the best deals

Tech Insider : Business, Style
exterior of a Nike store
Nike opened a store in Downtown Brooklyn in June.

Jordan Hart/Business Insider

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