I went to Nike's 6-floor innovation store in New York City, and it gives clues about the future of the sportswear giant

Tech Insider : Business, Sports, Style
Author posing in front of a Nike ad
Nike's New York City flagship store, House of Innovation, spans six floors.

Jordan Hart/Business Insider

Inside E1, the F1 for eco-conscious speed boaters backed by the likes of Will Smith, Tom Brady, and Steve Aoki

Tech Insider : Sports, Sports, Business
E1 electric powerboat racing
E1's inaugural season took place in 2024.

FRANCOIS ASAL

  • E1 is an all-electric powerboat championship that debuted in 2024.
  • Celebrity team owners include Tom Brady, Will Smith, Rafael Nadal, and Steve Aoki.
  • Qualified teams will compete in this season's final race on Saturday in Miami.

It's like F1 but on water.

LeBron James' net worth: The billionaire superstar is hinting at retirement. Here's how he makes and spends his money.

Tech Insider : Sports, Business, Economy
LeBron James
LeBron James and his wife, Savannah James.

Evan Agostini/Invision/AP

LeBron James' Hennessy ad stunt generates buzz, but raises eyebrows among branding experts

Tech Insider : Business, Sports
LeBron Hennessy
Basketball megastar LeBron James' new ad campaign with Hennessy left some fans frustrated.

Hennessy

The most famous athlete born in every state

Tech Insider : Sports, Sports
Split Image: Alyssa Naeher posed with the 2019 Women's World Cup trophy, Michael Jordan posed with his NBA MVP Award in 1998, and Serena Williams posed with her Wimbledon trophy in 2016.
Great athletes were born all around the US.

Naomi Baker - FIFA/FIFA via Getty Images; JEFF HAYNES/Contributor/AFP via Getty Images; Clive Brunskill/Staff/Getty Images

How billionaires like Bill Gates and Anant Ambani are enjoying the 2024 Olympics

Tech Insider : Sports
Bill Gates at the Paris Olympics
Bill Gates cheering on Team USA at the Paris Games.

LUDOVIC MARIN/Getty Images

A roundtable with LeBron James and SpringHill Company interns helped shape his new men's grooming line inspired by 'The Shop'

Tech Insider : Sports, Sports
The Shop Men's Grooming Collection Products.
A grooming collection inspired by "The Shop" hits shelves on April 1.

The Shop

Squatters took over a Beverly Hills mansion worth millions for 5 months

Tech Insider
Beverly Hills, Los Angeles, California.
Squatters threw parties in a house they occupied in Beverly Hills, California, for five months this winter.

Haojun Li/Getty Images

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