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The NBA is close to a series of rights deals that will generate an astonishing $76 billion over 11 years for the sports league.

There was a time when you could hop onto Netflix and feel like you had pretty much any movie or show at your fingertips. Those years are long gone. Now, consumers have a growing number of streaming providers clamoring for attention, splitting up the media catalog against dozens of services and making finding the best…
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