2 military influencers say they never planned to have an online following, but standard recruiting efforts weren't working

Tech Insider : Business, Style
Tyler Butterworth on left standing next to John Howell on right, both in Army uniform.
Tyler Butterworth (left) and John Howell (right) have built a following on social media as military influencers.

Jake Gabbard / Business Insider

How the US Army is using influencers to fix its $1 billion recruiting crisis

Tech Insider : Business, Style

In recent years, the US Army has faced a recruiting crisis, failing to add enough enlisted soldiers to its ranks.

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