We compared Costco and Sam's Club prices on store brand products to see which is the better deal

Tech Insider : Economy, Business
Sam's Club and Costco

Dominick Reuter/BI (Sam's Club); Gene Puskar/AP (Costco)

Costco and Nike spark a frenzy with surprise sneaker drop

Tech Insider : Business, Sports
composite image of Costco and Nike
Customers are lining up for a pair of Costco Dunks.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images; Scott Olson/Getty Images

I compared Costco shopping carts of Kirkland Signature products and brand names. The price differences surprised me.

Tech Insider : Economy, Business
Packages of Kirkland Signature AA-size alkaline batteries are displayed at a Costco Wholesale store on July 12, 2025 in San Diego, California.
Major retailers typically have several in-house brands. Costco just has one: Kirkland Signature.

Kevin Carter/Getty Images

My family tried 20 of Costco's premade meals, and we'd buy almost all of them again

Tech Insider : Business, Style
Kirkland Signature premade meals together on a counter
My family tried Kirkland Signature prepared meals from Costco to find the best options.

Ted Berg

One potential reason Costco's Kirkland Signature products win over shoppers? The CEO signs off on every new item.

Tech Insider
Costco Kirkland Signature's Basil Pesto sells for $9.49.
Costco Kirkland Signature's basil pesto is a hit with foodies and sells for $9.50.

Maria Noyen/Business Insider

I've worked at Costco for 18 years. These 8 Kirkland Signature items feel high-end.

Tech Insider
White boxes of hard seltzer with images of white cans with images of fruit on them. The flavors include mango, grapefruit, black cherry, and lime.
Costco carries plenty of high-quality items.

Veronica Thatcher

Costco CFO's go-to meal is a $5 rotisserie chicken, shrimp cocktail, and Kirkland Signature vanilla ice cream

Tech Insider
Rotisserie chickens at Costco in New York City.
Rotisserie chickens at Costco in New York City.

Talia Lakritz/Business Insider

You can buy 'super tacky' Costco sweatshirts, and the store's super fans say they're now the 'envy' of their middle-aged friends

Tech Insider
A gray sweatshirt covered in Costco's logo
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Costco

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