Meet the fans fueling a billion-dollar boom in escapist 'micro dramas' full of werewolves and mafia bosses

Tech Insider : Business, Economy
L-R: Michelle Bickford, Sandi Nascimento, and Melissa Dominguez are fans of micro dramas.
L-R: Micro drama fans Michelle Bickford, Sandi Nascimento, and Melissa Dominguez.

Bickford, Nascimento, Dominguez

Fox is teaming with top creator Dhar Mann as it races to win micro drama fans

Tech Insider : Business
Creator Dhar Mann.
Dhar Mann is one of the biggest independent creators of scripted shows for social media.

Michael Kovac/The Hollywood Reporter via Getty Images

TikTok has quietly launched a new micro drama app called PineDrama as the category picks up steam in the US

Tech Insider : Business
TikTok has launched a dedicated micro-drama app called PineDrama

PineDrama/Kiichiro Sato/AP.

Disney-backed DramaBox is seeking new funding as it tries to win the micro drama race in the US

Tech Insider : Business, Style
dramabox
DramaBox is best known for romances and thrillers.

DramaBox

Soapy micro dramas face a reckoning in 2026 after capturing Hollywood's attention

Tech Insider : Business, Style
CULVER CITY, CALIFORNIA - APRIL 22:(L-R) Siyu Karneboge, Nicole Mattox, Seth Edeen and Bofan Zhang speak at the ReelShort Wings Of Fire Screening at The Culver Theater on April 22, 2025 in Culver City, California. (Photo by Tiffany Rose/Getty Images for ReelShort)
A screening for leading short-drama app ReelShort's 'Wings of Fire.'

Tiffany Rose/Getty Images for ReelShort

I was laid off at Disney. Then I rebooted my entertainment career thanks to micro dramas.

Tech Insider : Business, Style
Erik Heintz is a California-based producer working in micro dramas.
Erik Heintz found stability working micro dramas as Hollywood has contracted.

Sasha Genenfeld

Soapy, low-cost micro dramas are exploding in the US, challenging Hollywood streamers like Peacock and HBO

Tech Insider : Business, Style
Photo collage featuring a scene from DramaBox's show Young Elite, surrounded by the DramaBox and ReelShort app icons, a vintage television, and a black empty Hollywood slate board, with floating
Fox and others in Hollywood are moving to capitalize on low-cost verticals.

DramaBox; ReelShort; Getty Images; Alyssa Powell/BI

These salacious, bite-sized soaps have become a $1.3 billion business in the US

Tech Insider : Business
In one of DramaBox's top performing titles, Lucy, adopted by a werewolf family, is forced into an arranged marriage.

DramaBox

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