Costco, Starbucks, and other retailers are using a tried-and-true strategy to win over thrifty Americans

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Atlanta, Georgia, Starbucks Coffee, customer using mobile app to pay in 2023
Starbucks said it was able to grow its Rewards ranks this year by opening up mobile app perks like Mobile Order-Pay that were previously limited to members only.

Jeffrey Greenberg/Universal Images Group via Getty Images

This small business founder won't sell on Amazon. Here's what she does instead.

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Kate Assaraf, founder of Dip, wears a red blouse and poses against a light grey background
Kate Assaraf founded Dip in 2021.

Kate Assaraf/Dip

A remote worker relocating to Walmart's headquarters says he's excited to work at the office, but he's stressed about the short timeline

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A rendering of Walmart's new corporate campus in Bentonville, Arkansas.
A rendering of Walmart's new corporate campus in Bentonville, Arkansas.

Walmart

With my Costco executive membership and store card, I earn enough rewards to pay for a whole shopping trip — here's how

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costco shoppers exiting the store by the membership counter
I love my Costco membership.

Justin Sullivan/Getty Images

Inside the life and career of Jeff Bezos, the tech CEO who founded Amazon

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Jeff Bezos smiles as he talks to a man
Jeff Bezos stepped down as Amazon's CEO in 2021, but remains executive chairman.

Cooper Neill/Getty Images

12 fast-food menu items that disappeared during the pandemic and never made a comeback

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McDonald's Tenders
From McDonald's snack wraps and chicken tenders to Taco Bell's spicy tostada, these items still haven't returned to fast-food menus.

Hollis Johnson/Business Insider

Meet the family behind the L.L. Bean empire

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Shawn Gorman, the chairman of L.L. Bean's board, stands outside of one of the brand's stores in Maine wearing a blue-and-white flannel shirt. To the right is a large statue of a Bean Boot.
Shawn Gorman outside L.L. Bean's store in Freeport.

Shawn Patrick Ouellette/Portland Press Herald via Getty Images

I pay for Costco's $120 executive membership. Here are 6 things I buy to host the best parties and dinners.

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Boxes of butter croissants at the Costco bakery.
Costco's baked goods, prepared dishes, and steaks are all great options for entertaining.

Jill Robbins

Fast food giants like McDonald's and Chipotle may be forced to hike prices in California again.

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A McDonald's restaurant is pictured in Encinitas, California September 9, 2014. REUTERS/Mike Blake
A McDonald's restaurant in Encinitas, California.

Thomson Reuters

I've been a professional hair and makeup artist for years. I swear by these 10 Dollar Tree products.

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intercut photos of vaseline and lip oil at dollar tree
I'm always surprised to see some great name-brand products at Dollar Tree.

Meredith Schneider

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