You can now buy secondhand Rolex watches as the luxury brand's certified pre-owned program hits the US

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certified pre-owned rolex
This GMT-Master II from 1997 is reselling for $14,000 as a certified pre-owned Rolex on Tourneau Bucherer's official site.

Courtesy of Tourneau Bucherer

Here's why Rolex watches are so expensive and how the brand gained its luxury status

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Rolex

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Fake Rolexes are dangerous in the $20 billion used watch market. How do dealers spot them?

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Swiss watch execs say the market is 'slowing down' — but that just means waitlists for new Rolexes or Patek Philippes are a little less long

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Limited Edition Patek Philippe watch
Swiss exports boomed during the pandemic to a record 25 billion Swiss francs ($27.6 billion).

Patek Philippe

Why now may be a good time to buy a used Rolex — if you plan to keep it

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Rolex
The highly coveted Rolex Daytona Ref. 116500 peaked at $48,500 last March before tumbling to about $30,000 in January, where it remains today — but that's still more than double the $14,800 retail price.

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Want to beat the market? Go invest in a secondhand Rolex.

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Rolex store in Beverly Hills
Second-hand Rolex prices fell just 5% last year, according to Morgan Stanley.

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