SAP

For Jan Gilg, SAP's co-chief revenue officer and head of the Americas market and the global Business Suite, thriving within today's economic climate and technology imperatives isn't about avoiding disruption. It's about using the agility those challenges cultivate to drive innovation.

Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business.