I quit my job at Sephora after years there. It's nothing like the golden days of the beauty industry.

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One ex-Sephora employee says the company became soulless by the time they left in 2024.

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Sephora hit $10 billion in revenue and workers aren't happy that all they got was a 'stale cookie'

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Sephora and $10 billion cookies
A sweet treat from Sephora with a confidential note attached found its way to Reddit forums.

SOPA Image/Getty Images; Anonymous

Sol de Janeiro shuts down claims its body butter attracts wolf spiders after Sephora reviews go viral

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A Sephora store with automatic doors.
A reviewer said a body butter attracts wolf spiders.

Paul Weaver/SOPA Images/LightRocket via Getty Images

I just learned a life hack for saving money on cologne and perfume. Here's how it works.

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Sephora perfume display
You can refill an empty perfume bottle, but you'll have to do it at home, sources say.

Jeff Greenberg/Getty Images

27 best Cyber Monday beauty, skincare, and makeup deals to shop now

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A Naked3 makeup palette, a tube of cleansing balm, a bottle of facial cleanser, and an open lipstick.
Take up to 69% off with Cyber Monday beauty, skincare, and makeup deals.

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Black Friday makeup deals 2023: 42 beauty editor-approved makeup sales you don't want to miss

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Sephora is embracing the most annoying anti-theft policy

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shelves of perfume in Sephora
Sephora now stores away its perfume, displaying only the tester bottles.

Jennifer Ortakales Dawkins/Insider

I shopped Sephora and Ulta to compare selection and experience. There was a clear winner in each category.

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composite image of the author and inside Ulta store
I visited Sephora and Ulta to find out why Gen Z prefers to shop at the two beauty stores.

Jennifer Ortakales Dawkins/Insider

The rise and fall of Birchbox, the once-buzzy startup that was sold off twice in 2 years and has recently resumed shipping boxes

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birchbox retail store CHICAGO, IL - DECEMBER 11: Guests celebrate the arrival of the Birchbox retail experience at Walgreens in Chicago (410 N. Michigan Ave.) on December 11, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images for Walgreens)
Birchbox was acquired 10 years after launch for just $45 million.

Daniel Boczarski/Getty Images

The 'lipstick index' strikes again: Beauty shoppers are still spending big, even as US consumers dial back on everything else

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A shopper looks at beauty products at an Ulta Beauty shop inside a Target store.
Target says Ulta Beauty sales in its stores increased fourfold from 2021 to 2022.

Target

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