Scaling up a small business comes with a unique set of challenges. Smart strategy and transparency with employees are essential.

Tech Insider
Two business people doing a meeting with the team in a coworking business office

FG Trade/Getty Images

2 founders share how developing a personal brand elevated their businesses — and 3 tips for building your own

Tech Insider
Headshot of Quynh Mai, who is wearing a black shirt and gray coat.
Quynh Mai, the founder of Qulture.

Stephen Mack

3 ways small-business owners can use ChatGPT to brainstorm ideas, plan campaigns, and create a cheap marketing strategy

Tech Insider
Headshot of Christal Alert, who is wearing a white button-down shirt in front of a cream background.
Christal Alert, the founder of Tonal Cosmetics.

Logan Thomas

Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by

Tech Insider
Headshot of Joe Karasin, who is wearing a navy and yellow stripped shirt with a white collar.
Joe Karasin, the CMO and owner of Karasin PPC.

Cortland Gillespie

YouTube ads aren't just for big companies — founders share 3 tips for using them to target customers and show off products

Tech Insider
Headshot of Chris Orzechowski, left, who is wearing a black polo and has his arms folded. On the right is Kenneth Burke who is wearing a a gray suit and glasses.
Chris Orzechowski, left, a marketing consultant who founded 100 Year Brand, and Kenneth Burke, the vice president of marketing for Text Request.

Bryn Fallon and Text Request

3 small-business owners share their best advice for hiring your first employees — and the biggest mistakes they made

Tech Insider
Photo of Tracy Green and Nancey Flowers-Harris wearing white blazers, zebra blouses, circular sunglasses, and gold hoops.
Tracy V. Green and Nancey Harris, the cofounders and CEOs of Vontélle Eyewear.

Felix Natal, Jr.

3 tips for mastering niche-community marketing, according to small-business founders who used private Facebook groups to drive sales

Tech Insider
Headshot of Danish Soomro, right, who is wearing a black long-sleeve shirt with his hands folded. On the left, a photo of Laura Gatsos Young, who is wearing a black turtleneck, sitting on the arm of a green chair.
Danish Soomro, left, the founder of Visadb.io and Devi, and Laura Gatsos Young, a copywriting consultant.

Danish Soomro and Dana Castro, Three Crowns Studio

Product giveaways are a win-win for small businesses and customers — founders share 3 ways to get the most from every one

Tech Insider
Wendy Wen wearing a brown sweater and holding a black-and-white dog.
Wendy Wen, the founder and CEO of Antelope Pets, which owns Bocce's Bakery.

Antelope Pets

A stay-at-home mom became a professional cuddler making $150 an hour

Tech Insider
Michelle Renee is a professional cuddler at Cuddlist.
Michelle Renee is a professional cuddler at Cuddlist.

Courtesy of Michelle Renee

The verdict is in on how much Texas' heat wave clobbered its economy this summer

Tech Insider : Economy
A fire fighter in Texas drinks water in the heat.
A fire fighter in Texas drinks water in the heat.

BRANDON BELL/Getty Images

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