Military influencers are able to talk about military life in ways that advertisements can't — the silly, mundane, gritty, or even just regular struggles — and that authenticity resonates with young people at a time when it's getting harder for services to find fresh recruits.
Sgt. 1st Class Johnny Vargas is among a rising class of military influencers, and he has built a booming social media and brand business from videos on his phone.
