Forget Yeezys. Adidas' new CEO says Sambas and Gazelles are the 'hottest shoe in the market'

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Adidas samba sneaker
Adidas CEO Bjørn Gulden views Samba, Gazelle, and Spezial sneakers as the brand's next "franchise."

Edward Berthelot/Getty Images

This startup is one step closer to cracking the code on 3D printing shoes with a $3 million investment led by former Nike executives

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Hilos, which makes 3D-printed footwear, has raised $3 million from investors.
Hilos, which makes 3D-printed footwear, has raised $3 million from investors.

Nicholas Peter Wilson/Hilos

How this former Adidas executive is tackling the biggest problem in footwear with biodegradable sneakers

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Unless Collective's
Unless Collective's "Degenerate" sneaker, which biodegrades

Courtesy Unless Collective

Allbirds stock crashes after the company said it lost $101 million last year and quarterly sales fell well below a year ago

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Allbirds on Thursday announced a disappointing earnings report.
Allbirds on Thursday announced a disappointing earnings report.

Spencer Platt/Getty Images

Adidas' new CEO came out swinging during his first press conference, calling out Nike's lack of innovation and defending the three stripes

Tech Insider : Sports
Bjørn Gulden came out swinging in his first analyst call and press conference as CEO of Adidas.
Bjørn Gulden came out swinging in his first analyst call and press conference as CEO of Adidas.

Christof Stache/AFP/Getty Images

Adidas CEO warns donating Yeezys could backfire as the company struggles to get rid of its $1.3 billion stockpile

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Adidas CEO Björn Gulden
2023 is expected to be a "transition" year for Adidas, CEO Bjørn Gulden said.

Daniel Karmann/picture alliance

Adidas hasn't decided whether it's going to take a $526 million hit from not selling remaining Yeezys

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Adidas on Wednesday said it hasn't decided what to do with its remaining Yeezy inventory.
Adidas on Wednesday said it hasn't decided what to do with its remaining Yeezy inventory.

Paco Freire/SOPA Images/LightRocket/Getty Images

The Nike and Tiffany & Co. sneaker release is the perfect example of what's wrong with buying popular shoes right now

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Nike Air Force 1 Tiffany & Co
The Nike Air Force 1 Low Tiffany & Co. "1837" retailed at $400.

Tiffany & Co

Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

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Sneaker Industry veterans Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards against a green background with a pattern made of silhouettes of various sneakers
From left: Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards.

Claima; SOLEcial Studies; Cnstnt Dvlpmnt; Adidas; Pensole Lewis College; Marianne Ayala/Insider

Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business

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Nike Customers walk past a Nike store in Shanghai, China
Nike is in prime position to gain market share amid Adidas' struggles.

CFOTO/Future Publishing via Getty Images

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