Adidas CEO warns donating Yeezys could backfire as the company struggles to get rid of its $1.3 billion stockpile

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Adidas CEO Björn Gulden
2023 is expected to be a "transition" year for Adidas, CEO Bjørn Gulden said.

Daniel Karmann/picture alliance

Adidas hasn't decided whether it's going to take a $526 million hit from not selling remaining Yeezys

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Adidas on Wednesday said it hasn't decided what to do with its remaining Yeezy inventory.
Adidas on Wednesday said it hasn't decided what to do with its remaining Yeezy inventory.

Paco Freire/SOPA Images/LightRocket/Getty Images

The Nike and Tiffany & Co. sneaker release is the perfect example of what's wrong with buying popular shoes right now

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Nike Air Force 1 Tiffany & Co
The Nike Air Force 1 Low Tiffany & Co. "1837" retailed at $400.

Tiffany & Co

Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

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Sneaker Industry veterans Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards against a green background with a pattern made of silhouettes of various sneakers
From left: Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards.

Claima; SOLEcial Studies; Cnstnt Dvlpmnt; Adidas; Pensole Lewis College; Marianne Ayala/Insider

Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business

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Nike Customers walk past a Nike store in Shanghai, China
Nike is in prime position to gain market share amid Adidas' struggles.

CFOTO/Future Publishing via Getty Images

Judge nixes Nike's attempt to close the courtroom as key details are discussed in lawsuit filed by former NFL player Odell Beckham Jr.

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Odell Beckham Jr. wore Nike cleats in the Super Bowl in February 2022. By the end of the year, Beckham's relationship with Nike soured.
Odell Beckham Jr. wore Nike cleats in the Super Bowl in February 2022. By the end of the year, Beckham's relationship with Nike soured.

Michael Owens/Getty Images

Yeezys are still in high demand on the secondary market despite Ye's fallout with Adidas

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Yeezy boost 350
The Yeezy 350 V2 "Oreo" is a popular colorway for sneakerheads to purchase on the secondary market.

Christian Vierig/Getty

6 sneakers Michael Jordan wore during game-clinching NBA Finals games are about to go on sale — and the price could set a record

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Sotheby's this week will offer a collection of championship game-worn Air Jordans for sale.
Sotheby's this week will offer a collection of championship game-worn Air Jordans for sale.

Sotheby's

Nike is battling theft in stores, warehouses, and even trains

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Nike's work to address organized retail theft includes working more closely with city officials in Portland.
Nike's work to address organized retail theft includes working more closely with city officials in Portland.

Justin Sullivan/Getty Images

Leaked audio: Nike tech team meets after top exec's sudden departure. VP stresses focus on digital transformation, notes 'challenging environment and economy.'

Tech Insider : Technology
Nike's world headquarters
Nike's top technology executive has resigned.

Courtesy Nike

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