3 reasons short-form video is one of the best — and cheapest — marketing tools small businesses can use

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Krystal Allen, left, wearing a white sleeveless top in front of a bookcase and Vanessa Rissetto, left, wearing a blue blazer and black top.
Krystal Allen, the founder and CEO of K. Allen Consulting, left, and Vanessa Rissetto, the cofounder and CEO of Culina Health.

Courtesy of K. Allen Consulting and Lauren Anzevino

9 entrepreneurs who left corporate America share the biggest challenges of running a business — and what to expect before quitting to work for yourself

Tech Insider
ludomir wanot
Ludomir Wanot, a Seattle real-estate investor and the cofounder of Evergreen Housing Network.

Courtesy of Ludomir Wanot

AI holds promise for fast-tracking treatment and personalizing medicine — but it may not come to your clinic anytime soon

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Female doctor in a white coat looking at MRI scanner monitor.
AI is largely being studied for analyzing complex medical images.

Monty Rakusen/Getty Images

How marketers are using AI to make the customer-service experience faster, more targeted, and more reliable

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I tried every marketing tool to build my small business but nothing worked until I went all in on SEO — within 2 years, I was making $1 million in annual revenue

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Headshot of Meredith Noble, who is wearing a gray shirt and floral cardigan.
Meredith Noble, cofounder of Learn Grant Writing.

Katie Oswald/Apt 5 Creative

Natural-hair care is getting a boost from AI as Black-owned beauty-tech companies harness personalized data to better serve customers

Tech Insider : Technology
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4 tips for small businesses to get more customer reviews — and what to do with the feedback

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Photo of the three cofounders of Platterful, with Caroline Elston in the center. The three are around a table with a charcuterie board and are holding glasses.
Caroline Elston, a cofounder of Platterful, with her cofounders.

Platterful

5 tips for small businesses that want to try SMS marketing, from a founder who saw her profits double

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Photo of Ashley Vasquez outside wearing a black shirt, with her dog.
Ashley Vasquez, a cofounder of TBD Coffee Co.

Zachary Dripps

3D-weaving tech that uses body-scan data from shoppers could mean a better fit, fewer returns, and a zero-waste future for fashion

Tech Insider : Technology
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3 tips for creating branded merch your customers will love, from small-business owners and marketing experts who have used it to build vibrant brand communities

Tech Insider
Headshot of Danielle Reid who wearing a black top and pearl necklace, in front of a gray computer.
Danielle Reid, a marketing consultant.

Britney Kelsey

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