I compared Costco shopping carts of Kirkland Signature products and brand names. The price differences surprised me.

Tech Insider : Economy, Business
Packages of Kirkland Signature AA-size alkaline batteries are displayed at a Costco Wholesale store on July 12, 2025 in San Diego, California.
Major retailers typically have several in-house brands. Costco just has one: Kirkland Signature.

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Target offers 1 year to return items from store brands like Cat & Jack kids' clothes. Here's how the unusually generous policy works.

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Cat & Jack clothing for sale at Target
Launched in 2016, Cat & Jack rocketed up to $2 billion in sales and now brings in over $3 billion for Target.

Dominick Reuter/Business Insider

I tested Walmart's new Bettergoods brand against Target's more established Good & Gather. I couldn't pick a winner.

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Bettergoods croquettes on the left and Good and Gather lobster mac and cheese bites on the right.
The similarities between Walmart's Bettergoods brand and Target's Good & Gather brand were surprising.

Dominick Reuter/Business Insider

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