Pokémon mania is so out of control that resellers are making big money flipping Pop-Tarts and other Target collectibles

Tech Insider : Business
Pokémon merchandise
Target's Pokémon apparel sold out fast.

Target

Stan, collect, profit

Tech Insider : Business
A Pokemon player holds seven playing cards from the game in their hands as they sit at a table with more cards, dice, and other Pokemon-themed merchandise spread out.
Do you have the right cards?

John Keeble/Getty Images

I went to a kids' Pokémon event. I expected child's play, but got a trading floor.

Tech Insider : Business
Pokemon trading event
Edi, a 9-year-old Pokémon fan, told me a single card could be as valuable as a house. He was right.

Lucia Vazquez for BI

'Little business people': How Pokémon turned kids into dealmakers

Tech Insider : Business, Sports, Style
Pokemon Trading event
New York City's Bleecker Trading is a hot spot for Pokémon collectors of all ages looking to build portfolios. With card values on the rise, Pokémon cards have become an alternative asset class.

Lucía Vázquez for BI

NeeDoh squishies have gone viral. 'It wasn't intentional,' the CEO tells me.

Tech Insider : Economy, Business, Style
blue squishy in a hand
The Nee Doh gumdrop squishy has a very pleasant handfeel.

Katie Notopoulos / Business Insider

3 trading card games to collect if you're looking to diversify beyond Pokémon

Tech Insider : Business, Sports
Woman holding Yu-Gi-Oh! cards
Yu-Gi-Oh! has been around for just as long as Pokémon.

picture alliance/picture alliance via Getty Images

A parent's guide to the Pokémon card craze

Tech Insider : Business
Pokémon world championships
Most kids see Pokémon as a collectible hobby, though the game is still popular, with the World Championships drawing competitors and spectators.

Frederic J. BROWN / AFP via Getty Images

A venture capital founder just bought Logan Paul's Pokémon card for $16.5 million

Tech Insider : Business
Logan Paul in his wrestling outfit, wearing his rare Pokémon card around his neck.
Logan Paul sold his record-breaking Pokémon card, seen here on a diamond chain in his WWE promo material, for a new record on Monday.

WWE

3 ways to know if your Pokémon card is worth holding on to

Tech Insider : Business
Pokémon cards
Pokémon cards can be valuable investment assets.

Mario Tama/Getty Images

The merch wars have come to fast food

Tech Insider : Business, Environment
A hand reaches for a collectible keychain.
Collectible cups, keychains, and tote bags are the new normal at fast food restaurants.

Ploy Phutpheng/SOPA Images/LightRocket via Getty Images

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