Apple unveils a lower-cost MacBook. Take a look at 'Neo.'

Tech Insider : Business
Apple MacBook Neo
The MacBook Neo comes in four colors.

Apple

  • Apple unveiled "Neo," a more affordable MacBook, on Wednesday.
  • The lower-cost laptop sells for $500 less than the entry-level MacBook Air.
  • Apple has also raised the prices of the new MacBook Air and Pro models.

Apple is trying something new: Selling a budget-friendly laptop.

Online ads just became the internet's biggest malware machine

Tech Insider : Business, Style
A hand typing.
There's another reason for consumers to dislike online ads.

Nicolas Armer/dpa via Reuters Connect

An OpenAI ad hoax mystery just got a new twist

Tech Insider : Business
A still from what OpenAI said is a fake ad
A Reddit user claimed to have footage of an alternative OpenAI Super Bowl featuring Alexander Skarsgård. OpenAI has said it is fake.

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9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Tech Insider : Business, Technology
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).
Business Insider's 2026 Rising Stars of Brand Marketing honorees are using AI to pressure-test ideas and spruce up presentations.

Alyssa Powell/BI

Puppy advice in the age of AI answer engines

Tech Insider : Business, Economy
Oliver the puppy
Oliver the puppy

Alistair Barr

How wealthy tech leaders have prepped for a possible doomsday, from underground bunkers to gun stockpiles

Tech Insider : Business, Travel
Mark Zuckerberg, Sam Altman, Peter Thiel
Mark Zuckerberg, Sam Altman, and Peter Thiel are among those who have reportedly invested in some doomsday preparations.

Getty Images

Meta CTO shares 7 traits he likes to see in an employee

Tech Insider : Business, Technology
Andrew Bosworth, Meta CTO, is mid speech with his hands held aloft in front of him, as if emphasizing a point. He is standing in front of a light blue background and wearing a dark denim overshirt, which is open over a white undershirt. He is wearing a microphone on his face.
Meta CTO Andrew Bosworth prized relentlessness, ownership, and good people.

JOSH EDELSON/AFP via Getty Images

The 30 early-stage startups in 2026 most likely to become tech's next unicorns

Tech Insider : Business, Technology
The cofounders of Created by Humans, left to right: Jen Singerman, Trip Adler and Edward Igushev
The cofounders of Created by Humans, left to right: Jen Singerman, Trip Adler and Edward Igushev

Created by Humans

The morning routines of CEOs and founders, from Airbnb's Brian Chesky to Microsoft's Satya Nadella

Tech Insider : Business, Style, Technology
Melinda French Gates
Melinda French Gates said she kayaks during the warmer months.

Mustafa Yalcin/Anadolu Agency via Getty Images

Sam Altman is stuck playing defense. It all started a week ago.

Tech Insider : Politics, Business, Technology
Sam Altman looks ahead during congressional testimony
OpenAI CEO Sam Altman

Kevin Wolf/AP

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