Tim Cook explains why Steve Jobs pulling the first MacBook Air out of an envelope was 'a huge moment' for Apple

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Steve Jobs MacBook Air
Steve Jobs introduced the MacBook Air in 2008.

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Why Tim Cook says he doesn't think about his legacy

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Tim Cook talking
Tim Cook talks legacy with Marques Brownlee

Marques Brownlee

Did Apple just outthink everyone in AI? A chat with tech analyst Ben Thompson

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Sam Altman and Tim Cook
OpenAI's Sam Altman and Apple's Tim Cook have a deal. Analyst Ben Thompson thinks Apple is the winner in this one.

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Tim Cook says it's a 'significant possibility' people use their iPhones less because of AI

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Tim Cook WWDC portrait
Tim Cook has previously said that Apple doesn't strive to keep people on their phones all day.

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Can Tim Cook sell you a new iPhone based on Apple's new AI features? It's a huge question for the company.

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Apple CEO Tim Cook and an Apple logo on stage at WWDC in June 2024.
Apple's Tim Cook is pitching a bunch of new AI-powered services. Are they enough to get you to buy a new iPhone?

Jeff Chiu/AP

Apple needs its big AI moment

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Apple CEO Tim Cook presents at WWDC 2023
Apple CEO Tim Cook speaks before the start of the Worldwide Developers Conference in 2023.

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The unconventional ways Jeff Bezos, Elon Musk, and other tech leaders like to run their companies

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Mark Zuckerberg, Elon Musk, and Tim Cook against a yellow background.
L-R: Elon Musk, Tim Cook, Mark Zuckerberg, who each have some interesting management practices.

AP Images; Bryan Erickson/BI

How Trump's presidency became a roller-coaster ride for many of America's top CEOs

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Trump Frazier
Then-Merck CEO Kenneth Frazier listens at right as then-President Donald Trump speaks during a meeting with manufacturing executives at the White House on February 23, 2017. Frazier resigned from Trump's manufacturing council following then-president's remarks regarding the August 2017 Unite the Right rally.

AP Photo/Evan Vucci

The unusual hobbies of Tim Cook, Mark Zuckerberg, Jeff Bezos and more

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Mark Zuckerberg was the latest tech CEO to openly criticise his rivals after a withering review of Apple's Vision pro.
Elon Musk (left), Tim Cook (center), and Mark Zuckerberg (right) all have their own ways of spending time outside of running companies.

Ap Images; Bryan Erickson/ BI

22 valuable pieces of advice from graduation speeches through history

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Tim cook tulane
Tim Cook speaks at Tulane University's commencement in 2019.

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