Tim Cook says it's a 'significant possibility' people use their iPhones less because of AI

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Tim Cook WWDC portrait
Tim Cook has previously said that Apple doesn't strive to keep people on their phones all day.

Justin Sullivan/Getty

Can Tim Cook sell you a new iPhone based on Apple's new AI features? It's a huge question for the company.

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Apple CEO Tim Cook and an Apple logo on stage at WWDC in June 2024.
Apple's Tim Cook is pitching a bunch of new AI-powered services. Are they enough to get you to buy a new iPhone?

Jeff Chiu/AP

Apple needs its big AI moment

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Apple CEO Tim Cook presents at WWDC 2023
Apple CEO Tim Cook speaks before the start of the Worldwide Developers Conference in 2023.

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The unconventional ways Jeff Bezos, Elon Musk, and other tech leaders like to run their companies

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Mark Zuckerberg, Elon Musk, and Tim Cook against a yellow background.
L-R: Elon Musk, Tim Cook, Mark Zuckerberg, who each have some interesting management practices.

AP Images; Bryan Erickson/BI

How Trump's presidency became a roller-coaster ride for many of America's top CEOs

Tech Insider : Politics, Economy
Trump Frazier
Then-Merck CEO Kenneth Frazier listens at right as then-President Donald Trump speaks during a meeting with manufacturing executives at the White House on February 23, 2017. Frazier resigned from Trump's manufacturing council following then-president's remarks regarding the August 2017 Unite the Right rally.

AP Photo/Evan Vucci

The unusual hobbies of Tim Cook, Mark Zuckerberg, Jeff Bezos and more

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Mark Zuckerberg was the latest tech CEO to openly criticise his rivals after a withering review of Apple's Vision pro.
Elon Musk (left), Tim Cook (center), and Mark Zuckerberg (right) all have their own ways of spending time outside of running companies.

Ap Images; Bryan Erickson/ BI

22 valuable pieces of advice from graduation speeches through history

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Tim cook tulane
Tim Cook speaks at Tulane University's commencement in 2019.

Josh Brasted/Getty Images

The Magnificent 7 companies are worth a combined $14 trillion — here's how much their CEOs make

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Photo collage of Mark Zuckerberg, Satya Nadella, Jensen Huang, Sundar Pichai, Andy Jassy, Tim Cook and Elon Musk
Mark Zuckerberg with Satya Nadella, Jensen Huang, Sundar Pichai, Andy Jassy, Tim Cook, and Elon Musk are CEOs of the "Magnificent Seven."

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Apple could release a major redesign of the iPhone next year that's super-slim, report says

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Apple iPhone 15 family of devices
Apple iPhone 15 family of devices.

Apple

Apple is letting you control your iPhone and iPad with your eyes

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A person sits in front of their iPad at a wooden desk with a photo of a black dog and other apps and widgets on the screen.

Courtesy of Apple

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