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One reason the Vision Pro might be so expensive: 'mimetic desire'

Tue, 02/20/2024 - 16:32

Jordan Hart and the Apple Vision Pro — Some argue that Apple uses 'mimetic desire' to stir up public interest in the Vision Pro.
Jordan Hart/Business Insider

Tech, apple-vision-pro, apple, mixed-reality, vision-pro

5 Vision Pro party tricks that'll show friends what Apple's new gadget can do

Mon, 02/19/2024 - 09:07

Jordan Hart and a woman wearing the Apple Vision Pro — The Apple Vision Pro was breathtaking and even scary at times for my friends.
Jordan Hart/BI

Tech, vision-pro, apple-vision-pro, vr-headsets, apple-vr-headset

Apple's freshest design might just be this puffy space-age carrying case

Mon, 02/19/2024 - 07:29

james griffith wearing the apple vision pro — Product reviewers say the $200 Apple Vision Pro travel case sports a different look than Apple's typical accessories.
Yui Mok - PA Images/Getty

Tech, apple, apple-vision-pro, vision-pro, mixed-reality, design, apple-accessories

Here's what it's like to watch a movie in the Apple Vision Pro

Sun, 02/18/2024 - 07:04

Jordan Hart in the Apple Vision Pro — I tried a few ways to watch my favorite titles in the Apple Vision Pro.
Jordan Hart/BI

Tech, vision-pro, apple-vision-pro, vr-headsets, Movies

Mark Zuckerberg has entered his Posting Era

Fri, 02/16/2024 - 13:49

mark zuckerberg pointing — Mark Zuckerberg, now terminally online like the rest of us.
JOSH EDELSON

Tech, mark-zuckerberg, meta, threads, apple, tim-cook, vision-pro

Mark Zuckerberg responds to 'Apple fanboys,' says his criticism of the Vision Pro isn't the same as Steve Ballmer laughing off the iPhone

Fri, 02/16/2024 - 12:50

Apple's Vision Pro headset, left, and Meta CEO Mark Zuckerberg, right. — Apple's Vision Pro headset, left, and Meta CEO Mark Zuckerberg, right.
Apple and Chesnot/Getty Images

Tech, Tech, meta, mark-zuckerberg, apple-vision-pro, vision-pro, meta-quest-3

Meta's CTO drags the Apple Vision Pro for being 'very uncomfortable'

Thu, 02/15/2024 - 16:46

Meta' CTO Andrew Bosworth — Meta's CTO Andrew Bosworth opened up about the challenges to developing its immersive AR glasses.
Josh Edelson / Jenny Chang-Rodriguez/BI

Tech, vision-pro, meta, apple, mark-zuckerberg

The gloves are off among Silicon Valley CEOs

Thu, 02/15/2024 - 12:25

Mark Zuckerberg was the latest tech CEO to openly criticise his rivals after a withering review of Apple's Vision pro. — Mark Zuckerberg was the latest tech CEO to openly criticise his rivals after a withering review of Apple's Vision pro.
Ap Images; Bryan Erickson/ BI

Tech, trending-uk, elon-musk, AI, mark-zuckerberg, vision-pro, apple

Nerd goggle wars intensify as Mark Zuckerberg rips Apple's Vision Pro

Tue, 02/13/2024 - 20:54

Mark Zuckerberg and Brendan Iribe — Mark Zuckerberg shown trying on the Oculus-powered Gear VR headset years ago.
Facebook

Tech, mark-zuckerberg, tim-cook, apple, meta, Quest, vision-pro

These Apple Vision Pro buyers are returning their headsets — and this is why

Tue, 02/13/2024 - 17:14

woman wearing an apple vision pro headset — Some buyers are returning their Apple Vision Pros because they say its mixed reality features don't justify its $3,500 price tag.
DAVID SWANSON/Getty

Tech, apple-vision-pro, apple, mixed-reality, vision-pro, virtual-reality

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