Where are the Apple Vision Pro's killer apps?

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People experience a demo of the Apple Vision Pro headset at the Fifth Avenue Apple store on February 02, 2024 in New York City
People seem to come away impressed after they demo the Apple Vision Pro, but where's the killer app?

Michael M Santiago/GettyImages

The Apple Vision Pro is the most consequential tech of the 21st century

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Social Isolation due to AI Devices

Abanti Chowdhury/BI

The iPhone needs a revamp, and its sagging performance in China is proof

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Apple iPhone 15 family of devices
iPhones are losing appeal in Apple's most important international market.

Apple

Here's what it looks like when you hit the vape in an Apple Vision Pro

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digital avatar of a man's face with white blur around mouth
I FaceTimed with a friend who was hitting his vape. (That's me in the corner; that's him big.)

Katie Notopoulos / Business Insider

Apple fans in China can't buy the Vision Pro yet, so they're lining up to rent it by the hour or day

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Man tries on Apple Vision Pro at an Apple Store
People in China are lining up to rent the Apple Vision Pro for as low as $13 an hour, according to the South China Morning Post.

Anadolu/Getty Images

What's wrong with the Apple Vision Pro

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We demo the new $3,500 Apple Vision Pro. Here's why these tech goggles could be the future of computing — but may not be worth the price.

Apple's electric car crash shows even a $2.8 trillion company can't burn cash forever

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Tim Cook
Tim Cook is driving Apple into new areas with AI and mixed reality.

Justin Sullivan/Getty Images

Mark Zuckerberg's Asia trip is all about making AI friends

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mark zuckerberg pointing
Mark Zuckerberg is meeting key political and business leaders during his Asia tour.

JOSH EDELSON

There was a Vision Pro party in San Francisco — complete with people dancing and pinching the air

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A guest wears new Apple Vision Pro outside Bora Aksu during London Fashion Week
Guests wear the Apple Vision Pro outside Bora Aksu during London Fashion Week.

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San Diego police tell Vision Pro users to 'cross streets the old-fashioned way' — without a headset on

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Blonde woman wearing Apple Vision Pro during London Fashion Week February 2024.
San Diego police remind Apple Vision Pro users about the importance of pedestrian safety.

Christian Vierig/Getty

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