Technology

ChatGPT has received a lot of press since its November 2022 launch. But while interest in the tool is high almost everywhere, its use is not yet universal.

Digital transformations are abundant.

While some make the bank, others break the bank. What's the difference between the ones that drive value and the ones that don't?

ChatGPT, a language model developed by OpenAI, has fast become one of the biggest buzzwords in retail. The model, launched as a prototype in November 2022, is the latest iteration of the AI technology promising to revolutionize ecommerce. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. So where exactly will ChatGPT, and generative AI broadly, have the greatest impact in retail, and what are the most and least promising use cases for the technology?

ChatGPT brought generative AI into the limelight when it hit 1 million users in five days. But how valid is the buzz around ChatGPT? We unpack what you need to know: How does generative AI work? Who are the key players? Is ChatGPT ready for prime time? And most importantly: How will the technology change the way we do business?

ChatGPT has received a lot of press since its November 2022 launch. But while interest in the tool is high almost everywhere, its use is not yet universal.