From 'baguette' bags to velour tracksuits: these are the trends that teens are bringing back from the dead

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Two teenagers take a selfie while walking in SoHo
Experts say current Gen Z trends represent escapism and nostalgia.

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Gen Alpha loves eating McDonald's, watching YouTube and Disney+, and telling their parents what to buy at the store

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A phone showing the YouTube Kids logo next to toys like a rubiks cube, Lego, and a robot.
What kids see online — particularly in unboxing videos and other shopping content — directly influences their retail choices, according to 56% of the parents in a survey.

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Meet Gen Zalpha, the powerful combo generation of teens and 20-somethings who are about to have major spending power

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Group of teenage girls sit on curb with several shopping bags looking at smartphones

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Generations Y, Z, and Alpha will become the biggest buyers of luxury goods by 2030, a new study shows

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Shoppers walking through a mall.
Shoppers walking through a mall.

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