Meet Sonny Vaccaro, the executive credited with signing Michael Jordan in Ben Affleck's new movie 'Air' and the self-proclaimed 'savior of Nike'

Tech Insider : Sports
Former Nike executive Sonny Vaccaro is the main character in a new movie about how Nike signed Michael Jordan.
Former Nike executive Sonny Vaccaro is the main character in a new movie about how Nike signed Michael Jordan.

Ethan Miller/Getty Images

I watched Ben Affleck's new 'Air' movie with 72 Nike veterans. Here's what they said the movie got right and what it got wrong about the race to sign Michael Jordan.

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Nike veterans gathered for a screening of the new
Nike veterans gathered for a screening of the new "Air" movie on Wednesday night, then autographed an Air Jordan to mark the occasion.

Matthew Kish/Insider

Gen Z loves the same brand that teens have loved for over a decade

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Nike remains the most popular sneaker brand for teenagers, according to the most recent Piper Sandler survey.
Nike remains the most popular sneaker brand for teenagers, according to the most recent Piper Sandler survey.

Jakub Porzycki/NurPhoto/Getty Images

Adidas event shut down by protestors as factory wages become hot-button issue for the sneaker and garment industry

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A protest against Adidas moved outside after disrupting an event inside Portland's Sentinal Hotel.
A protest against Adidas moved outside after disrupting an event inside Portland's Sentinal Hotel.

Matthew Kish/Insider

Beyoncé's time with Adidas is reportedly over

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Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.
Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.

Michael Kovac/Getty Images/The Recording Academy

Foot Locker to close 400 mall stores as it shifts focus to niche shops for sneakerheads, kids, and higher-income shoppers

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A Foot Locker store in a mall
Foot Locker plans to close more than 400 stores.

Creative Touch Imaging Ltd./NurPhoto via Getty Images

All the latest Nike organization changes as the company shakes up its technology, diversity, Asia, and women’s departments

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Nike has named new leaders of several business areas, including its women's business.
Nike has named new leaders of several business areas, including its women's business.

Jakub Porzycki/NurPhoto/Getty Images

Nike and Lululemon are obliterating the competition when it comes to drawing customers to stores

Tech Insider : Sports
Foot traffic at Lululemon stores increased 11% in February, according to a new report.
Foot traffic at Lululemon stores increased 11% in February, according to a new report.

Budrul Chukrut/SOPA Images/LightRocket/Getty Images

This startup is one step closer to cracking the code on 3D printing shoes with a $3 million investment led by former Nike executives

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Hilos, which makes 3D-printed footwear, has raised $3 million from investors.
Hilos, which makes 3D-printed footwear, has raised $3 million from investors.

Nicholas Peter Wilson/Hilos

Adidas' new CEO came out swinging during his first press conference, calling out Nike's lack of innovation and defending the three stripes

Tech Insider : Sports
Bjørn Gulden came out swinging in his first analyst call and press conference as CEO of Adidas.
Bjørn Gulden came out swinging in his first analyst call and press conference as CEO of Adidas.

Christof Stache/AFP/Getty Images

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