The Best Cerveza Cristal Memes, Star Wars or Otherwise

Gizmodo

Product placement in media is a tale as old as time, but the internet was delighted this week after a series of segments showing spots for Chilean beer company Cristal clunkily, yet charmingly,

Why is a South American beer brand going viral? The answer's simple: Star Wars

Tech Insider
Luke Skywalker Star Wars
A 2003 broadcast of the original Star Wars trilogy in Chile took a novel approach to advertising.

20th Century Fox

It's not just Bud Light: This is the worst year for beer in the past 25 years

Tech Insider
Bud Light bottles
Let's just say the glass isn't looking half-full for the beer industry right now.

Nam Y. Huh/Associated Press

Tesla superfans are complaining about its $150 CyberBeer — calling it 'hot garbage' and posting pictures of rusty bottle caps

Tech Insider
Tesla CyberBeer
One customer who bought the CyberBeer set said people are most likely going to treat it as a collector's item and never open it.

Jeremy Judkins

Why IPAs are about to get more expensive

Tech Insider : Economy
A server delivers food and a beer in a bar.
A server delivers food and a beer in a bar.

The Good Brigade/Getty Images

When do 2 beers cost $150? When they're sold by Elon Musk, of course

Tech Insider
Tesla
Tesla is selling two bottles of beer and ceramic steins for $150.

Tesla

Budweiser says it has stopped chopping the tails of the iconic Clydesdale horses used in its commercials and promotions

Tech Insider
Budweiser Clydesdales
The Budweiser Clydesdales parade around the field in an Opening Day tradition at Busch Stadium before the St. Louis Cardinals and San Diego Padres' MLB National League baseball game in St. Louis, Missouri, March 31, 2011.

REUTERS/Sarah Conard

Booze Might Not Give Men 'Beer Goggles' After All, Small Study Finds

Gizmodo

Alcohol’s effect on men’s dating attitudes might be more complicated than we think, new research this week suggests. The small study found that young men’s perception of a woman’s attractiveness didn’t change once they started drinking. But, when under the influence, the men did become more willing to try meeting…

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A Canadian cannabis company may soon own your favorite craft beer brands

Tech Insider
A worker checks beer quality at Anheuser-Busch InBev brewery in Leuven, Belgium November 25, 2019. REUTERS/Francois Lenoir
A worker checks beer quality at Anheuser-Busch InBev brewery in Leuven

Reuters

A brewery is making beer with recycled wastewater, purified using a process developed by NASA

Tech Insider
A series of pipes used to transport recycled wastewater.
To combat droughts in the western United States, some breweries are using recycled wastewater in their beers.

Lucy Nicholson/Reuters

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